LEARNING SUMMARY

Pain can vary from person to person and can be linked to many different conditions. It is important to understand the type of pain, the cause of the pain and how the symptoms are affecting the customer to allow you to help them manage it effectively. The severity of pain is uniquely experienced, with people having different pain thresholds and different concerns linked to their pain experience.
Effective questioning can help you to identify what is important to the individual customer, allowing you to tailor your advice and recommendations accordingly while building ongoing rapport with the customer. Symptoms will often need to be managed individually of one another to allow for maximum relief.
Your customer interactions offer important opportunities to:
Educate customers about pain
Provide advice on the right active ingredient and product format for specific pain profiles
Help customers make informed decisions
Ensure customers use medications safely and responsibly