Emily is in her 30s and has had dry skin since she was a child. Recently, her skin has started to crack in places and sometimes it gets quite itchy. She's worried that scratching it will make it worse.

What would you recommend?

For each part of this scenario, think about the decision you would make and, importantly, why you would choose that option. In addition, for each decision that you make, think about how you would talk to the customer and provide the necessary advice. Discuss this with your team and pharmacist.