Around 18 million people in the UK suffer from hayfever and that number is set to soar to 31.8 million by 2030. This rise is being linked to air pollution and the effects of climate change, as increases in environmental temperature can lead to more pollen-bearing plants.

Almost a third of hayfever sufferers report that their symptoms have become more severe in recent years, and more than one in 10 report to have now stopped going out altogether during peak pollen times.

The majority of hayfever sufferers seek symptom relief from pharmacies, with an average of 22 patients a week visiting pharmacies during a typical hayfever season, compared to 15.5 patients seeing their GP.

Some 85 per cent of sufferers admit that they haven’t changed their treatment approach for three years or more, despite their symptoms becoming more severe. So there is certainly a need for pharmacy teams to engage with customers and advise them on the most suitable treatment options for their symptoms.

Did you know?

The pollen count is higher in the mornings and at night, so those affected should take more precautions at these times.