If you're leading this month's training session, here are some extra pointers to help ensure your team are confident in helping customers with skin complaints:
- Have a thorough look at the skincare section in your pharmacy. How well do you and your team know the products, what they are for and how they should be used?
- Get your team to consider how they could facilitate compliance to prescribed and OTC products among people with skin conditions. How might your team spot poor compliance and how could they help to improve it?
- What charities and organisations support people with skin conditions? Get your team to make a list and keep it handy in the pharmacy
- Skin conditions can be embarrassing, but sharing personal experiences can help your team to empathise with patients. Perhaps someone in your team has a skin condition. If you think that person could share with the team, ask them how they feel about their skin condition. What impact does it have on their life? If they were a customer, how would they want a pharmacy team member to talk to them about it? Ask the team to suggest phrases and questions that could help to improve sensitivity in customer communications.