Many markets have changed radically in recent years, and there are numerous examples around us:

• Newspaper readership is steadily declining and some titles are closing or moving online
• The developing and printing market has largely moved to digital, with smartphones used to take thousands of images and videos that are stored in the cloud or on sharing platforms
• The local high street moved first out of town and then into cyberspace, with £1 in every £5 spent now online, although there has been a recent renaissance in local specialist outlets emerging.

Consumers’ expectations and behaviours, particularly in the use of technology, social networks and online shopping, are changing fast, and businesses need to change with them.

In health, we are seeing ever-rising demand for resources as the population grows and ages. People are living longer with one, two or more long-term conditions related to unhealthy lifestyles.