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Mascara is a make-up bag staple, but with so many on offer, how can you steer customers towards their perfect match? Caroline Brien has the low-down
Clever brushes and hi-tech formulas mean there has never been a more exciting time to shop for â€œthe oneâ€ when it comes to a lash-perfecting mascara. The flip side of this, however, is that such vast choice makes mascara shopping a daunting experience, with research revealing that British women still find mascara language confusing when it comes to claims and results.
3 Min Article
Encourage your customers to get lippy with Emily Hunterâ€™s guide to the perfect pout
Our long-standing love affair with lips is stronger than ever. According to NPD Group Inc., prestige lip make-up enjoyed double-digit sales growth from January to August 2015 compared with the same period in 2014, jumping 16 per cent to a whopping Â£54 million.
2 Min Article