Being struck down by a cold or bout of flu is seen as a grim reality at this time of year but this doesn’t necessarily have to be the case. Prevention is important and there’s lots of advice that pharmacy staff can give to help customers reduce the transmission of colds and flu.

Although customers with these illnesses are familiar to pharmacy staff at this time of year, don’t let familiarity breed complacency. Make sure yours is the pharmacy that customers want to visit when they’re feeling under the weather this winter and help them be prepared with advice and product recommendations so they can get themselves better quickly and avoid a visit to the GP.