Linda comes into the pharmacy. She is very anxious and upset that her 75-year-old mother’s hearing seems to be getting increasingly worse. Linda says her mother has the television turned up quite loud and she struggles to hear people talking to her, continuously asking everyone to repeat what they’ve said. Discuss:

• What other tell-tale signs of hearing loss might Linda’s mother have?
• How might you reassure Linda that this is not an unusual issue for someone like her mother to experience?
• What treatment may Linda’s mother benefit from and where can she access it in your area?
• What self care measures might you suggest to slow down the progression of hearing loss?