Our ears are complex organs that help with both hearing and balance and they are often taken for granted €“ until something goes wrong, that is. In fact, ears are susceptible to a multitude of problems including infections, disease and hearing loss.

From children to the elderly, these ear problems can strike at any age and can be worrying for customers, especially if their problem causes pain or hearing loss. But this is where pharmacy staff can help €“ by recognising common complaints, recommending the most appropriate treatments and referring on when necessary.