Patient-centred care demands that pharmacists draw on their cognitive skills and increase the time they spend providing patient care services. Honing your consultation and communication skills will enhance the quality of time invested in each patient, because poor communication can lead to:
- Inaccurate patient medication history information being taken
- Inappropriate therapeutic decisions
- Patient confusion
- Lack of patient interest
- Potential non-adherence
- Patient frustration and, worse, disengagement.