Putting customers at ease
Women may feel embarrassed when asking for advice about EHC due to perceived stigma and shame associated with it. However, we know that they trust and value the pharmacy team’s advice and this is one of the most important considerations when choosing their EHC.7 It’s important to speak to your customer without judgement or prejudice and ensure they feel comfortable talking to you, so they receive the most appropriate treatment.
IN YOUR CONSULTATION YOU SHOULD ALWAYS:
Offer a private space to speak, such as a consultation room
Offer for a chaperone to be present in your consultation
Remember your safeguarding training and be conscious of anything that may concern you.
In each of the following customer scenarios, consider what advice you could offer each individual.
CLICK ON THE FLASHCARDS to reveal the advice.

You are speaking to 30-year-old Emma in the consultation room. She says:
I had UPSI last night but the period tracking app I have on my phone tells me that I have already ovulated at day 14, so I really don’t think I need this!
You could advise Emma:
Although EHC does work by delaying ovulation, only a small percentage of women ovulate exactly 14 days before the onset of their period12,13
To avoid the risk of an unplanned pregnancy it would be better to take ulipristal acetate, which is most effective within the first 24 hours after UPSI and can still work in your most fertile time before ovulation (during an LH rise).3,5

40-year-old Isabella has a BMI of 28kg/m2 and tells you:
I had UPSI around 4 days ago, but I have been so busy with the new baby that I have not had a chance to come in. Will EHC still work for me? I know last time, because of my weight, I was given 2 tablets.
You could advise Isabella:
EHC is most effective within the first 24 hours after UPSI, however ellaOne® can be taken up to 5 days (120 hours) after UPSI5
ellaOne® is recommended for all women regardless of their weight or BMI and, unlike levonorgestrel, only one tablet needs to be taken5,6
If you are currently breastfeeding, you should avoid this for 7 days after taking ellaOne®.5 If Isabella is breastfeeding, advise her to continue expressing and discarding breastmilk to help stimulate breastmilk production so that she can resume after a week.

18-year-old Eleanor looks very anxious and tells you:
I had UPSI this morning and this is my first time taking EHC. I’ve heard it can give you a really painful ‘emergency period’ and that it could affect my fertility later in life. What if I am already pregnant, could this harm my baby!?
You could reassure Eleanor by telling her:
As you have had UPSI this morning (less than 24 hours) it is highly unlikely that you are already pregnant from this incident. EHC, such as ulipristal acetate, is most effective within the first 24 hours, especially if taken ASAP after UPSI.5
ellaOne® will not affect your future fertility and there is no evidence that it will affect an active pregnancy5
Your next period should come on time but it may be slightly earlier or later than normal and you may experience some light bleeding beforehand. Some people do experience painful periods after taking the pill but this does not affect everyone.5,11
Encouraging positive sexual health conversations
Alongside offering your support and advice to women asking for EHC, you should also offer information on:
The avoidance of sexually transmitted infections (STIs) through safer sex
The use of regular and long-term contraceptive methods
Onward signposting to services as appropriate.
Remember, good communication is integral as almost half of all women face barriers to receiving the contraception they need,1 which could be a factor in why unplanned pregnancies are so prevalent in the UK. Furthermore, the Department of Health and Social Care found that from a survey of 615 respondents, approximately 25% of women who had a birth or an abortion in 2021 did not receive information and advice about contraception around that time.14
Conversations around sexual health can be embarrassing for customers so ensure that you handle these with empathy and sensitivity, and without judgement.
Complete the care with conversations about contraception

CLICK THROUGH THE CAROUSEL to learn more about different types of contraception methods available.15
