CUSTOMER SCENARIO
32-year-old Gabby, who is pregnant, has rushed to the pharmacy this afternoon to make it in time for her annual flu jab, with a can of cola in her hand. She’s looks tired and tells you that she’s been quite stressed recently as she is trying to get everything ready in time for the baby’s arrival. She says that she has been so busy that she missed her lunch, so she quickly ate a big bowl of spicy noodles and a bar of chocolate on her way in.
Think about factors that could make it more likely for Gabby to suffer from reflux
Contributing factors may include:
Pregnancy
Stress
Rushing food
Eating a large meal
Eating fatty, spicy food
Eating certain foods like chocolate
Drinking fizzy drinks
She tells you that she has some STOMACH DISCOMFORT and is feeling a BURNING SENSATION TRAVELLING UP HER CHEST TO HER THROAT, leaving a SOUR TASTE IN HER MOUTH.
From her bag she produces a small bottle of bismuth subsalicylate liquid, some omeprazole capsules and some Gaviscon Double Action liquid sachets. Gabby asks: “Which of these will work quickly to relieve my symptoms, and is still safe to use considering I am pregnant?”.
WHICH PRODUCT WOULD YOU RECOMMEND, THAT IS BOTH FAST-ACTING AND SUITABLE FOR USE IN PREGNANCY, WHILST ALSO CONSIDERING THAT SHE HAS JUST EATEN?
INCORRECT!Gabby is pregnant and bismuth subsalicylate should not be used during pregnancy or breastfeeding.20
INCORRECT!PPIs are typically taken prior to food to prevent symptoms from occurring.1 Gabby needs fast-acting relief and omeprazole can take up to 2-3 days for effects to be seen.21
CORRECT!Gaviscon Double Action is best taken with or after food and is suitable for use in pregnancy.10 It also provides a soothing effect in 3 minutes.8
Gabby takes your advice and feels much better by the end of the conversation. You offer her lifestyle advice which she says she will try to implement to reduce the likelihood of her symptoms recurring.